Logo Design Brief

You’ve made it this far, which means you’re ready to take the next step with your logo design project.

To create a logo that truly reflects your business and supports your long-term goals, I need to understand your brand in detail. The logo design brief below allows me to gather that insight, ensuring we begin the project with clarity, direction, and a shared understanding.

While the form may appear detailed, each question has a purpose. The more information you provide, the better I can design a logo that aligns with your brand, communicates trust, and stands the test of time. This process helps eliminate guesswork, reduces unnecessary revisions, and keeps the project efficient and focused.

Taking a few minutes to complete the brief now lays the foundation for a smooth, collaborative design process — and a final logo you can be confident in.
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Logo Design Brief

Contact Details

Your business information and contact details

About your business

This section will help me learn more about your business.

Please tell me as much about your business as possible, including services/products provided. If you have a mission statement, please include that too.
Please list, or describe, the type of people that need to be influenced by the logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.
Please list any local, regional and/or worldwide competitors. I absolutely need to know how your competitors brand, and position, themselves before I can create a visual identity for you. If you are able to provide URLs of websites, then even better.

Logo and Brand Information

This section helps me gather information about your brand and logo specifics.

Use this area to give me an overview of what you want and how you'd like the design to look. Share your ideas and thoughts.
Please tell me the main wording for your logo
A good tagline helps set you apart from other companies that provide similar products. If you don't have one, I suggest we work together to create one.
Please state which colours you like. If your company already has a set colour scheme, please tell me what colours they are. If you know the specific colour values (CMYK/RGB/HEX), please also enter them here.
What do you want your new logo and brand to communicate?
Please select no more than 2 options.
If you know the name of any specific fonts you would like to be used, please enter them here.
How is your new logo to be used in the foreseeable future? Select all that apply.
What specifics must the logo have (if any)?
What don't you want to see in the logo?
Please provide the URLs if possible

Logo Investment Budget

Please select what sort of budget you expect to invest into the project. If you are unsure what budget category you fall into, or would like to discuss budget options, then please feel free to contact me so that I can find the right solution for you. I am very flexible, and open to negotiations for all projects, given how each project can be so unique and hard to provide a estimate without seeing a brief.

These price-points are just a guide to the level of complexity and detail of your logo and ought not to be viewed as rigidly fixed. Prices are in GBP, but the quote will be in your local currency.

These price-points are just a guide to the level of complexity and detail of your logo and ought not to be viewed as rigidly fixed.

Other Information

If there is any other information you'd like to provide that you think would be useful to support the project, or if you have any questions, please use this section

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